When it comes down to advertising there is a vast variety of products that my target audience would buy. However the main items would be related to music such as, albums, festival tickets, gig tickets and band merchandise. Closely linked with music is fashion. Many music lovers aspire to create the look favoured by their favourite artists or achieve a similar trend or style.I would therefore encourage clothes outlets to advertise in the magazine whose style mirrors the featured artists.
My target audience includes all young Brits of both sexes aged fifteen to twenty-five from any racial background or culture who is interested in exploring emerging British music. They would be mainly students at the end of high school to finishing university. Their financial situations would of course vary but the majority would be experiencing some economic hardship and the price and products in the magazine would reflect this.
I am aiming my magazine at people with a keen interest in contemporary music, cool and unusual places to hang out and adventurous enough to aspire to new experiences,in music fashion and travel. They will generally be individualists; aspirational people seeking out new music from artists known and unknown which they can introduce to others. They would stay ahead of current trends happy to set their own through individual style decisions. They care about issues above and beyond the mainstream. Examples might include the environment and green issues and some political awareness, This is not their primary drive however. These young Brits are active and sociable embracing new trends and supporting others to do the same.They are also practical and down to earth. They have a working drive and culture. They are realistic dreamers.
In order to show my target audience, I decided to create a media kit which gives some demographics of my target audience as a whole:
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