Initial ideas for my music magazine

Magazine title

The names I came up with were Bassline, Echo, White-Label or Rift. I think these are all great names for a music magazine because they are all musical terms so relate to the main element of it. To decide which title I’m using, I analysed my survey results and my own preference was White-Label because I think it sounds edgy and fresh and it is ‘a vinyl record which is supplied with a plain white label before general release for promotional purposes’.

Target audience

My target audience is both genders, aged 16-25 because I fall into that age group and so in theory I should have a better understanding of what they want in a music magazine and the genre of music I am choosing is very popular in this age group. Furthermore at this age you can be more influenced by the media and want to be introduced to new bands or artists.

  To be more psychographic, I will be targeting indie music lovers (people who enjoy a range of indie music, from indie rock to dance), good timers and YAKS (young, adventurous, keen and single).

Finances

After analysing my survey results it is clear that I shouldn’t charge anymore that £3.99 as only one person was willing to pay higher than this. The most popular response was £2.00-£2.99 which is probably because the biggest age group who answered was age 17-25 and they are normally students who typically don’t have much money. As this is the age range of my target audience, I have decided to charge £2.00 which is also fair as it helps pay for the cost of printing and writing. Also seeing as it is a new magazine I cannot afford to charge too much as it doesn’t have a reputation yet and so people will be put off buying it.

Content

The house style will be informal with the content will mainly focus on music but I will also base it around the interests of my target audience. Some examples of feature articles I could include are:

•  New bands and artists  Album reviews
•  Upcoming gigs and tours
• Well-known musicians and their fashion
• New and modern indie restaurants, cafes or bars
• Opportunities such as auditions
• Musician success stories
• Help on how to become successful in the music industry
• Upcoming festivals or other music event

Selling point

White-Label is unique because it isn't just another indie music magazine with the typical features –i.e. album reviews, upcoming gigs... etc. as it also gives advice to aspiring young musicians, some fashion advice and the trendiest places for the readers to visit and hang out in.