Questionnaire results

We asked college students at East Norfolk Sixth Form College, 65% of them were female and 35% were male. We found out that 95% of the students don’t read the current college magazine which shows that this product doesn’t work as it isn’t reaching its target audience. So we asked a series of questions to determine what they would like the college magazine to be like.

The top three colours that the students wanted were blue, black and white, closely followed by red, green and yellow. So I will stick to these colours for my magazine. The next question was how much they would be willing to pay. 85% said nothing or 50p so I won’t charge anything more than that. Then we asked how often they would like it to be published and 70% said monthly or every half-term. Next, we asked about which house style they would like. 50% said informal and 40% said mixed formal and informal, so the magazine will have to be mainly informal with a few formal articles. After this we asked them to select their top three favourite content options from a list we created. The top answers were music, college trips and then equally freebies, fashion and sport. Then we asked what image they would like on the front cover, the options we gave them were a celebrity, a student, an ex-student or nature. 40% said student, 30% said celebrity and 30% said nature, so it would make sense to start with a student and then rotate the kind of image with each issue. Then we asked if they would like a jobs page and the results were 100% yes.

Conclusions

Having looked at the questionnaire’s answers I conclude, the colours I have decided to consider using are blue, white and black as these were the most popular choices. I have decided to charge 50p for it as the majority wouldn’t be willing to pay any more for it, but will include freebies to make up for the cost. The majority want the magazine to come out monthly or half-termly, I have decided to use monthly as that will be ten issues a year and a lot can happen in that time. I have decided to do an informal house style with some serious articles, because again this is what the majority want. The content will consist of music, college trips, freebies, a jobs page and then maybe fashion, sport and/or T.V. and film. The front cover will be of a student as this was the most popular response.